# identity.md

## Organization Overview
- **Company Name:** Red Flower
- **Mission:** To create luxury botanical bath, body, and home fragrance products, including body washes, lotions, organic perfumes, candles, and diffusers, inspired by world bathing rituals.
- **Company Structure and Legal Entity:** Details forthcoming.
- **Founded Date and Location:** Founded in New York in 1999.
- **Size and Scale:** Details forthcoming.

## Leadership & Team
- **Key Leadership Profiles and Roles:** Yael (https://redflower.com/pages/yael)
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Dedicated to natural botanical ingredients, luxurious sensory experiences, and wellness inspired by global bathing traditions.
- **Team/About/Leadership/People links:** https://redflower.com/pages/about, https://redflower.com/pages/yael

## Operations & Structure
- **Business Model and Operational Approach:** Specializes in the creation and sale of botanical bath, body, and home fragrance products, operating with a direct-to-consumer e-commerce model.
- **Location(s) and Geographic Presence:** Established in New York, with products available globally through its online presence.
- **Key Partnerships and Affiliations:** Details forthcoming.